Thought Leadership That Sets Us Apart
At Staples Promotional Products, we believe that staying ahead of industry trends and providing innovative, creative solutions is essential for making our client brands stand out. Our proactive approach and expertise ensure we suggest forward-thinking ideas that enhance campaigns and build love for your brand.
IDEA LAB LIVE 2024
Idea Lab Live is a unique event experience that merges thought leadership and learning with the latest in branded merchandise and creativity. Customers from some of Canada’s biggest brands are invited to explore top product trends, and gain insights from an engaging roster of speakers.
IDEA LAB LIVE
2024 RECAP
See what our clients have to say about Idea Lab Live!
The speakers that I saw were excellent and really tied back their presentations to the purpose of the event.
I so look forward to attending Idea Lab Live. It leaves me feeling excited to organize and host events with branded merch!
I look forward to this event every year. It is always well organized and thoughtful and in a great space.
Customer Advisory Board
The Staples Customer Advisory Board event is an event experience like no other. Our Senior Leadership Team and a select group of our top customers connect for an intimate, unforgettable few days. Guests enjoy inspiring presentations, share insights on how we can better serve their business, and network with senior leaders from various industries.
Testimonials from our Customer Advisory Board
The CAB provides a small intimate setting of integrity and trust from SPP and their customers. It creates a unique opportunity to share and learn best practices from others’ programs.
Caterpillar Inc.
The Staples’ Customer Advisory Board offered insight and dialogue on current relevant topics shared by a variety of industries, while also sparking forward thinking discussions. Inspired for what’s to come.
Air Canada
A unique opportunity to connect with senior decision makers responsible for marketing in industry-leading organizations.
Marketing & Communications
Hatch
Financial Industry Expertise
We recognize the value of unifying our people to nurture the development of industry-specific expertise. From program operations and merchandising to marketing and creative, our financial industry strategists work together to build branded merchandise collections and content that align with your values, support the latest industry trends, and resonate with the experiences of your audiences. Our dedicated financial team is here to identify and share solutions that help you stay connected, productive, and inspired.
Precise Focus & Research
Our strategists use the financial industry as a filter to evaluate emerging trends and product innovations. Trend research is also specialized for applicability to the financial industry’s marketing landscape.
Better Stakeholder Profiles
Dedicated financial industry strategists more precisely understand the motivations and objectives of the stakeholders giving and receiving promotional products.
More Channel Dedication
Financial expertise allows for better understanding of the distribution channels between your products and services and their delivery to end users so they can effectively leverage merchandise to support your objectives.
Higher Competitive Awareness
Our financial industry strategists have more time to understand the competitive landscape of your industry, along with your differentiators.
More Effective Strategies
Our industry team approach effectively facilitates unity of experts, data, and products to build strategies that enhance the outcomes you target with merchandise.
Event Experiences 
Calendars & Stationery Essentials
Financial Wellness
Co-Branding Strategies 